Marketing campaign The Kennedys. 2012
About the series: This is the story of the most fabled political family in American history, told in a manner
similar to The Godfather: a manipulative, egocentric father determined to live out his own ambitions through
his sons.
This was acampaign targeted at press media in order to obtain press visibility since theseries was pressured to be removed from its U.S. broadcast.
So we devised a spectacular press kit to bedistributed to all media.
Additionally, as this is a familiarstory and each character has much to say. This is history through personalityso we decided to launch a series of promos on air, each describing a particularcharacter of the series. So we had a wide range of promos on air.
We complemented the campaign bysending newsletters of theseries and devising different quizzes on our website.
similar to The Godfather: a manipulative, egocentric father determined to live out his own ambitions through
his sons.
This was acampaign targeted at press media in order to obtain press visibility since theseries was pressured to be removed from its U.S. broadcast.
So we devised a spectacular press kit to bedistributed to all media.
Additionally, as this is a familiarstory and each character has much to say. This is history through personalityso we decided to launch a series of promos on air, each describing a particularcharacter of the series. So we had a wide range of promos on air.
We complemented the campaign bysending newsletters of theseries and devising different quizzes on our website.
As the series “The Kennedys”recreates historical events and the real life of one of the most famous family sagas in history, we devised a press kit editing a complete magazine pretending to be an original issue of the wellknown magazine “Life” recreating its 60´s style and summarizing
the most iconic events in this famous family´s history, the Bay of Pigs, the Cuban Missile Crisis, the civil rights struggle, the mob connection.
The issue was accompanied with a CD with a compilation of “White House songs”, performed by Frank Sinatra and some badges asking to vote for Kennedy
the most iconic events in this famous family´s history, the Bay of Pigs, the Cuban Missile Crisis, the civil rights struggle, the mob connection.
The issue was accompanied with a CD with a compilation of “White House songs”, performed by Frank Sinatra and some badges asking to vote for Kennedy
