THE BRIEF
Get younger users (18-34) of old PCs to upgrade to a Windows 10 Modern PC powered by an Intel® Core™ processor
THE OPPORTUNITY
To shake them out of the upgrade inertia by convincing them that they truly deserve better
THE INSIGHT
Being in a stale relationship holds you back. Just like staying with your old PC.
THE IDEA
Find Yourself A New Love
60s Video Content
25s Video Content
Behind the Scenes
