TOPSHOP
This project was made in my second year of uni in Post Production Design course. The briefing for this project was to create a 30 advert to promote a clothing item. I've chosen a t-shirt from Topshop which is a double sequin t-shirt.
For the commercial, I wanted to do something that could easy identify with the target audience (females from 17 - 26 yeard old). And so I created an environment where texts, music and the classic ''what clothes should I wear today?" problem is present.
The doll represents the persona and the hand gives a personal touch of being able to control the clothes that the doll puts on. In the end, when nothing seems to work out, it shows that sometimes the solution can be just on the colour of the item and not on trying another item,
