The story of Mean Sandwich is one of bringing it all back home. Celebrated owners Kevin and Alex Pemoulie wanted to create a space with food as delicious as anything they’ve been awarded for in the past, but with a spirit that reflects their love of family and community.

AfterAll partnered with Mean Sandwich to create the visual identity, interior design concepts, signage, and digital properties. To honor Kevin and Alex’s previous restaurant, Jersey City’s Thirty Acres, we revived the spirit of Freddy Mercury. Or at least his lips.