For the past few years, Mobile Future
has worked with ISL
to create an annual video recapping all the milestones and achievements in mobile technology that occur during each respective year. This year—in addition to assisting with art direction—I created the storyboards and animated the statistics typography within the video. The video itself was rendered and animated by Sweden-based animator Frederik Wiedel
Considering the impact augmented reality and VR technology had on not just mobile technology but contemporary society as a whole in 2016, our conceptual approach for this year was to create a narrative that felt equally as immersive. We pursued 3D animation as a way to connote the impression that viewers were experiencing a synthetic reality through the lens of a VR experience. Elements within the video are realistic and familiar, but amplified by a vibrant palette and energetic cadence.