Volkswagen #PinkBeetle Spot

  • Volkswagen #PinkBeetle Launch
  • When Volkswagen decided to launch the first ever car with a hashtag for a name, a social launch made perfect sense. As VW's Social Agency of Record, ISL created an ad for social to mark the launch of a car many fans have been waiting for for decades — a pink Beetle.

    We wanted to do something epic for the launch, but the concept we came up with was bigger and crazier than we ever could have imagined. We ended up putting together an all pink rally of positivity to surround the #PinkBeetle for its launch, with over 100 extras, almost 20 wardrobed, casted characters, and a bunch of people who walked by during the rally and loved the car.

    I was responsible for wardrobing all the characters (almost 20 main characters plus 150 rallyers) and directing set design materials created by our team of super talented designers.
  • At the conclusion of the campaign across social, there were over 5 million views and sentiment was 96% positive.
  • Sketches by Paul Dunbar for the wheatpaste posters
  • My hair fit in perfectly. This is also maybe the only time you'll ever see me wearing pink.
  • Insanely cool wheatpasted posters designed by Paul Dunbar
  • BTS photos by Bryn Dunbar
  • The staging area for our cast of over 150 people — we dressed all of these people in pink, unbranded clothes that were fit for a rally!
  • The Team
  • Director — Zach Goodwin
    AD — Sean Bredbenner
    DP — Eli Sinkus
    1st AC — Matt Tanski
    2nd AC — Vinh Le
    DIT — Sammy Yoon
    Producer — Margot Mausner
    Art Director — Maggie Gaudaen
    Location Scout — Carol Flaisher
    Gaffer — Wes Sullivan
    Key Grip — Dave Mikutsky
    Jib Operator — Lars Sandvik
    Steadicam — Afshin Javadi
    Sound — Steve Souryal
    Casting Director — Karen Carbone
    Key Makeup Artist — Sallie Keena
    Makeup Artist — Lexi Martinez
    Design + Production —  Alyssa Morrison, Paul Dunbar
    Project Manager — Ally Montemurro
    Senior Strategist — Nicole Wyche