Project Outline
The goal of the project was to drive sales for a new coconut oil product for Swanson Vitamins through a Coconut Oil Giveaway marketing campaign. The campaign aimed to highlight the benefits of coconut oil and promote the company's premium organic coconut oil product.
The project included developing social ads, homepage and product page ads, and an infographic highlighting the top 10 uses for coconut oil. A dedicated landing page was designed to capture participants emails and further educate them on the product. The target audience was health-conscious individuals who were interested in natural and organic products and active on social media.
Social ads were designed to increase brand awareness and promote the giveaway, while homepage and product page ads were designed to promote the product and increase sales. An infographic was also created to showcase the versatility and benefits of the product.
Marketing Collateral
The social media ads featured eye-catching images of the organic coconut oil product and highlighted the giveaway and chances to win. They also included a call-to-action to enter the giveaway that linked to the company's website.
The homepage and product page ads were designed to promote the coconut oil product and increase sales. They featured images of the product and highlighted its health benefits. The ads also included a call-to-action directing them to the landing page.
The infographic showcased the top 10 uses for coconut oil, promoting the versatility and benefits of the product. The infographic was designed to be visually appealing and shareable on social media.
