Vladimir Shmoylov's profile

Product Design of Flashlight ERA SDA 30M

Industrial Design of Flashlight ERA SDA 30M "SHARK" by Vladimir Shmoylov

Vladimir Shmoylov's project on the industrial design of the ERA SDA 30M "SHARK" flashlight is an exceptional example of how modern technology can enhance the appearance of a commonplace object. This project reimagines the rechargeable flashlight's design and aesthetics, making it more appealing to a broad range of buyers.
The project started with five distinct design concepts that were presented to a group of 80 people for feedback. The "Shark" design, with an anatomical body, was eventually chosen for its compatibility with different hand sizes. The final design went through a series of industrial sample printouts and rigorous testing to ensure its durability and functionality.
The flashlight is currently manufactured in two packaging options - a cardboard box and a blister pack - and sold in several countries, including Russia, Belarus, Moldova, Armenia, Uzbekistan, Kazakhstan, and Kyrgyzstan. The project features a wide range of body colors and potential overlay designs, including popular images such as Coca-Cola advertising, The Simpsons, Petrov-Vodkin's "Bathing the Red Horse," Gustav Klimt's "Kiss" painting, and various ERA brand patterns. These designs can be applied to the flashlight body using aqua print technology, which provides a stunning visual appearance.
Overall, this project demonstrates the power of industrial design to enhance a product's appeal and bring fresh life to an ordinary object. Vladimir Shmoylov's vision and careful attention to detail have created a remarkable flashlight that is both functional and visually stunning.

Creative team: Vladimir Shmoylov & Dmitriy Lubimov
Photo by Ivan Kurbatov
Product Design of Flashlight ERA SDA 30M
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Product Design of Flashlight ERA SDA 30M

We created a new body of LED flashlight ERA in different colors and aquaprints.

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