My role: Creative Director. Magpul Industries. Unfair Advantage.
Directing all facets of the brand as it relates to it's external image and brand execution- from package design, product logos, print collateral, advertising, point of pruchase, web design, web marketing, viral marketing, business development, trade show design and apparel design. Product photography and action photography direction. Manage a small team of designers who function as an internal agency to every part of the company. Not only did I Art Direct and manage, but I executed on design as well. This team creates an enormous amount of work for Magpul, Magpul Dynamics and Magpul PTS. (am I missing anything?? The work below captures only a small percentage of what we did.)
Directing all facets of the brand as it relates to it's external image and brand execution- from package design, product logos, print collateral, advertising, point of pruchase, web design, web marketing, viral marketing, business development, trade show design and apparel design. Product photography and action photography direction. Manage a small team of designers who function as an internal agency to every part of the company. Not only did I Art Direct and manage, but I executed on design as well. This team creates an enormous amount of work for Magpul, Magpul Dynamics and Magpul PTS. (am I missing anything?? The work below captures only a small percentage of what we did.)
John Lindmark: Graphic Designer- catalog layout
Kevin Penland: Sr Graphic Designer- tradeshow environmental design, sales kit design
Ad Copywriting: Dean Del Cazo
Video: Me: Jeff Keil
Ad Copywriting: Dean Del Cazo
Video: Me: Jeff Keil
