This project was undertaken in conjunction with Snuti.
These characters were designed for Sommerles, a Norwegian summer reading program for kids. This program was affiliated with libraries throughout the nation and the characters and other designs from the website were featured on printed bookmarks, t-shirts, posters, banners and other merchandise. The characters were inspired by descriptions from Norse Mythology.
The boy is Muninn, Odin’s raven who sees everything that happens in the world. The girl is Ratatoskr, the squirrel messenger who runs on the World Tree. As such, their coloring was inspired by the animals.
The clothes and accessories saw their inspiration from old Viking styles, and from the stories featured in the campaign.
Initial sketches
Final linework
Flat colors
