Dynamic Identity
The following project is the result of a five-day workshop
at IUAV University. The purpose was to create a corporate
identity for the VEDE (Venice design excellence) network
which represents ten companies that are specialized in various
areas of the furniture industry.
The task entrusted to us was to create dynamic visual identity
that would combine all companies in the public eye, that would
help strengthen the spirit of cooperation between the companies
themselves and invite others to join the network.
The following project is the result of a five-day workshop
at IUAV University. The purpose was to create a corporate
identity for the VEDE (Venice design excellence) network
which represents ten companies that are specialized in various
areas of the furniture industry.
The task entrusted to us was to create dynamic visual identity
that would combine all companies in the public eye, that would
help strengthen the spirit of cooperation between the companies
themselves and invite others to join the network.
During the first project phase we played with the companies catalogs,
cutting, pasting, trying to represent some of the values that characterize
the aggregation of different companies.
cutting, pasting, trying to represent some of the values that characterize
the aggregation of different companies.
In this second phase we defined some keywords to inspire the creation
of four different levels that visually express the values of openness,
communication, connection and convergence. Through a software,
a shapemixer, every level variable was then mixed in 10.000 possible
combinations of logos. We selected 66 of them.
of four different levels that visually express the values of openness,
communication, connection and convergence. Through a software,
a shapemixer, every level variable was then mixed in 10.000 possible
combinations of logos. We selected 66 of them.
Project realized during Welcome Design Workshop
September 2015 - IUAV University - Venice
/ Professors: Paolo Palma, Lorenzo Bravi
/ Students: Elisa Cianferoni, Mayra Mocellin, Desirè Sutto, Simone Cavallin
