Martin Vine's profile

ColdWater Creek Promos - Concept/Copy/Design

Sage Hotel Wollongong's in-house restaurant ColdWater Creek had a unique, high-impact branding/style that invited cheeky wordplay served with lashing of primary colours.
To complement the bright colours and patterns, I introduced flattened imagery - taking images through the tracing tool in Illustrator to create stylised flattened-colour effect.
Another fun little bit of wordplay that worked beautifully in context.
Series of Strip ads for local magazine focused on short, sharp, punchy one-liners.
Strip ads (above and below) promoting ColdWater Creek Christmas Gift Vouchers appeared in the Illawarra Mercury Newspaper. Also features a version of the flattened visual (see burger) that complements CWC style.
2 pieces of a 3-piece flyer promo designed for Australis Sovereign's in-house restaurant Flavours. This one was all about the quirky lead-in to the main line.
ColdWater Creek Promos - Concept/Copy/Design
Published:

ColdWater Creek Promos - Concept/Copy/Design

Conceptualising, writing and designing promo material for ColdWater Creek Restaurant - Sage Hotel Wollongong

Published: