WWF - The Quiet Shout
Problem
WWF wants to make people aware of forest fire, one of the main causes of deforestation.
Idea
We created a free pine air-freshener that changes in colour and smell after a while when it's unpackaged. It starts to smell like burnt and turns black, showing a message to make people aware.
Text: You didn't notice and the forest is on fire. In Spain, a million hectare of forest is burnt every year because of careless behaviour. You can avoid it.
