Marillac Fundraising Appeals - Direct Mail
Hand-lettered cards for a non-profit children's mental health center
Hand-lettered cards for a non-profit children's mental health center
This is a series of fundraising appeals that I created for a nonprofit children's mental health center I work at. The goal behind this project was to increase our agency's overall fundraising effectiveness by creating a series of direct mail fundraising appeals that were more engaging then the appeals typically mailed out by the agency.
In the end, this project proved to largely successful by increasing both our monetary donations as well as leading to greater community and volunteer involvement. In fact, we saw an increase of over 100% in returns associated with our annual holiday appeal.
In the end, this project proved to largely successful by increasing both our monetary donations as well as leading to greater community and volunteer involvement. In fact, we saw an increase of over 100% in returns associated with our annual holiday appeal.
