Prestige Brands is the corporate owner of numerous over-the-counter pharmaceutical products, from Dramamine to Luden’s. At ISL
, I executed a number of these brands’ social content, spanning across custom photography and illustrations.
Given the often sterile or mundane nature of these products, we explored more vibrant solutions to breathe a new energy into these products. Quirky visuals and striking, bold colors were pivotal to achieving this notion; the goal was to convey a lifestyle enhanced by one using these products, in addition to focusing on highlighting the products themselves.