Mr. Robot Season 02 | Promo Campaign

  • A revolution in real time.
  • Mr. Robot is an acclaimed TV drama focused on the subversion of corporate corruption in the Internet age. I led and executed the production design for the second season premiere’s social media campaign videos.
  • Globally geo-targeted across 11 different countries, the videos featured “hackers” broadcasting scripted messages specific to their respective locations. These were shot and live-streamed via Facebook Live over the course of 12 consecutive hours. 
  • The sets were designed to resemble hackers’ makeshift hideouts. We acquired props from local, international vendors to ensure that each set was visually correlated to its designated country. These props were then distressed, ripped, and burnt to illustrate the ephemeral nature of the hideouts.
  • The first of its kind to leverage the Facebook Live platform at this scale, the videos were shared over 16,000 times, received over 5 million views, and trended positively on Facebook and Twitter for multiple days.
  • Created at ISL
    Client: NBC Universal
    Creative Director: Mike O’Brien
    Project Manager: Erica Goodwin
    Production Designer: James Bonilla
    Director of Photography: Eli Sinkus
    Editor: Sammy Yoon
    Livestream Specialist: Zach Saale
    Production Assistants: Mazzy Bell, Caroline Cicotti, & Christina Hyrkas