Volkswagen is a globally produced and renowned automotive brand fueled by its spirited attitude and distinct style. I created a series of illustrations for their social channels.
These illustrations personify Volkswagen models by engaging them in familiar, human activities.
Focused on the essential and informed by the brand’s heritage, they amplify the Volkswagen ethos with a contemporary voice and playful energy.
Harmonizing texture, color, and form, the illustrations establish an online portrait where Volkswagen isn’t just a car, but a lifestyle.