Globally renowned for its automotive efficiency and iconic aesthetic, Volkswagen is a brand that needs no introduction. At ISL,
I executed a number of illustrations for Volkswagen’s social channels.
Volkswagen saw their social presence as an opportunity to experiment with unconventional and bolder executions not found in their existing advertising. With that in mind, the approach was to feature the car in charming ways that not only spoke to the car enthusiasts, but to the casual driver’s sentiments as well. To evoke these qualities, a consistent human element was employed visually. Each post contained tactile qualities that elevated the brand’s positioning. The result was concentrated in one message: it isn’t just a car, but a lifestyle choice.
All content shown here produced by me. Art direction from Campbell Kawka