Branding and Visual Identity:
Before and After
Primary marketing materials showing before and after redesign
Before and After
Primary marketing materials showing before and after redesign
Redesign started with primary marketing materials and then was applied to additional existing materials and to new materials created to meet growing marketing and communication needs.
Primary Marketing Materials - AFTER
Primary Marketing Materials - BEFORE
Insert cards listing biographical information of investment professionals were replaced by newly created mini-brochures highlighting the capabilities of the firm's investment teams.
Topical publications that shared one design regardless of content were redesigned to clearly communicate distinct categories of content.
