Swiss watch manufacture creating high end watches for men and women since 1995.

Based on the shop design of Roger Dubuis, we had to create a new high end watch display which would have to be mainly more visible and functional. 

Inspired by the contemporary architecture, the display is reflecting the different visual codes of the brand: black lines, structure, touch of golden metal, red fabric, all are the ingredients of luxury micro-architecture. The display is built as a painting, with invisible lines to guide the look of the future customer. Developed to be attractive, it's also functional while easing sales utilisation.