BAQ
These brand is the center of the Quito Pan-American Biennial of Architecture (BAQ) communicational strategy; and let the image to be apply in many communicational supports. The new BAQ identity aims to expand its borders and the brand is heading in the intention to reach more people, raise other disciplines, respect the natural environment, identifying the architecture as a bridge to generate approaches within society.
The image is simple and has movement and work with different dimensions. Based on the abbreviations of the event obtaining three-dimensional and applying in different planes. The new logo reflect the concept of the architecture breaking opposite which handles messages typography clear and functional. The color is friendly and modern, but also vibrant and varied as the surrounding city. The brand fits spaces, sizes, colors and shapes in the different pieces of Communications.
