The CloseUp Make your First Move contest:
 
Objective: To drive engagement from social onto the brands website and get people to take part in the #FirstMoveSelfie contest.

Part one: The brand created a microsite that would allow the general public to tell their first move stories!

Part two: We gamified their entire experience. What we did is create a quiz contest that created a predetermined set of 20 responses. For each response, we created a gif template that people could use to submit their entries.

Part three: Each gif could be downloaded and shared on social media.

Part four: Each story that was submitted via the microsite could be customized to tell a story that was personal and unique to the user and their move.

Part five: To encourage people to take part, we create a variant of each of the 20 templates that redirected people to the CloseUp website!
 
Result: We had over 2000 entires from the microsite and over 3000 Whatsapp entries.