PAX Prime, a fan-based event annually held in downtown Seattle, is a festival for gamers to celebrate all things gaming.
GameSpot created the ultimate pop-up in a high-tech Comedy Club. The space was massive and featured huge screens, a digital bar, ample seating and a standalone theater that could host more than 100 fans. The activation gave gamers a cool place to connect within short walking distance of the show.
The multifloor activation housed a sponsor-branded arcade lounge, live shows, large-format gameplay, lounge seating and hosted wifi. In addition, we partnered with Indie Megabooth to create a space featuring future indie hits. Fans stayed happy and fueled with giveaways, happy hours and food.
