Melissa Deckert's profile

Etsy Pride

Melissa Deckert
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Etsy Pride

Etsy took part in the Manhattan pride parade for the first year, and wanted to create colorful, festive imagery to celebrate the occasion. In order to showcase the creativity of the community, we decided to create tactile typography using Etsy sellers' supplies, forming a rainbow of varied crafts, mediums, and color. Final imagery was shared on social media, printed as promo posters and stickers, and used as the main parade banner the day of the event. 

Credits
Creative Direction: Julia Hoffmann
Photography & Design: Melissa Deckert
Client: Etsy
lettering pride marbling zippers papercraft papercut tactile type tactile typography craft
lettering pride marbling zippers papercraft papercut tactile type tactile typography craft
lettering pride marbling zippers papercraft papercut tactile type tactile typography craft
lettering pride marbling zippers papercraft papercut tactile type tactile typography craft
lettering pride marbling zippers papercraft papercut tactile type tactile typography craft
lettering pride marbling zippers papercraft papercut tactile type tactile typography craft
Etsy Pride
Published:
Melissa Deckert's profile

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Melissa Deckert's profile
Brooklyn, NY, USA

Etsy Pride

Tactile typography for Etsy's celebration at the Manhattan pride parade. Each letterform was created using supplies from Etsy sellers, forming a Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives