Second Harvest
Billboard Campaign for the Charlotte, NC Food Bank
Billboard Campaign for the Charlotte, NC Food Bank
Under the guidance of Brian Haselton (My Creative Director at Adams Outdoor at the time) help from Kim Hummel on photography and package printing from Loftin Printing this campaign was able to go up and let people know what Second Harvest Food Bank is all about!
The idea came from the food bank, they gave me some letters to read that they had received from kids (read below). It ripped my heart out and right away I knew exactly what this campaign needed to say. It needed to tell people of Charlotte exactly what they do, they don't just bring food to people… it's so much more than just that.
