Epic Optical is one of Chattanooga’s premier optometry shops with two locations. Founded by Dr. Anthony Leach in 1990, Epic offers clients exceptional eye care and an impressive collection of designer eye wear, which is professionally fitted. Epic, however, was about to make a big move and they didn't want it to go unnoticed. They’d been in their current location for a number of years but were about to move to the recently remodeled Clemons Building across the street.

 

The creative solution? We designed a series of window banners for their current location that consisted of quotes from famous individuals, like Einstein, Disney and Seinfeld, which addressed the importance of movement or moving forward in life. Following each quote was a statement that directed people across the street to Epic’s new location.

 

When they arrived at the new location’s windows, they were greeted by a series of posters that invited them to take a look at the new space through different pairs of eyeglasses. Clever headlines with such references as, “KEEP YOUR EYES PEELED” or “GIVE IT PEEK,” added to the fun and encouraged people to look through the glasses, which contained cutouts, giving them a view of Epic Optical’s new space.

 

So far, the banners and posters have created a fair amount of brand recognition, capturing the attention and interest of our audience.  It’s surprising what you can do with an unexpected idea, a few pair of glasses, and some creative ingenuity. As they say, “Seeing is believing.”