PacSun: Golden State of Mind
Content Rich • Cross-Platform • Experiential • HTML5
Content Rich • Cross-Platform • Experiential • HTML5
Pacific Sunwear, a leading teen retailer with over 800 stores nationwide, partnered withJUXT Interactive to create an immersive brand experiencedesigned to coincide with the formal unveiling of the surf wear giant’s new “GoldenState of Mind” brand campaign.
GSOM.comutilizes upwardscrolling and parallaxing photos and videos that help reinforce the fluid,relaxed nature of the Golden State lifestyle and provide a visual representation of theidea of rising to a greater level of consciousness – to a more Golden State of Mind.
GSOM.comutilizes upwardscrolling and parallaxing photos and videos that help reinforce the fluid,relaxed nature of the Golden State lifestyle and provide a visual representation of theidea of rising to a greater level of consciousness – to a more Golden State of Mind.
