I created an identity system for the Masters Programs at York College.  In my designs the main focal point are the lowercase letters used to represent each of the areas of study: Education, Business Administration, and Nursing.  This element of the design is carried over in the business cards, poster, and self mailer for the programs.  I chose colors that I felt represented each of the fields appropriately.  In these designs there is an emphasis on clean design and type, all of which is justified in columns.