This assignment introduces you to packaging design and the experience of working in 3 dimensions. The project requires you to be creative and responsive in the use of materials, structure and form of packaging, whilst considering relevance of appropriate application of graphic language used to support your intended communication. Consider every aspect of the pack from the form, size, material, and interaction to the smallest detail (volume, weight, price, bar code, etc.) These attributes are all opportunities to communicate the qualities and properties of your subject. Consider metaphor, simile and analogy when looking for conceptual directions.
The form that this packaging takes is up to you – it can be invented or reinvented, i.e. using an existing form of packaging, which you consider to be particularly relevant to your subject. Surface graphics should support and extend your concept. The materials should also contribute to the appropriate communication of your subject.
