Foresters
Brand and identity system for a community-driven financial service company that needed a modern and fresh approach to packaging that would attract new membership. I built and developed a unique Foresters photographic language based on monolithic objects that celebrate uniqueness and a appreciation of individuality. Images contain different shades of Foresters colors, red, yellow, blue, which create texture and compliment other natural colors in the image. Everything from signage, product collateral, legal forms, direct mail, advertisements and a proposed site structure for the website were created for the new system.