Marco Gutierrez's profile

TALLAWAH magazine U/E

This prototype was made with simple materials, cheap cardboard, pencils, markers, scissors. Low-Fi prototypes help incredibly in order of visualizing ideas in a very short time and allow us to move to new ideas if the current one does not work. In addition,
Low-Fi prototyping allows exploring through all our creativity in short time without wasting time paying attention to details that are irrelevant at this point of the creative process.
Low-Fi prototyping also allows to compare all the screens simultaneously and decide which ones have to be replaced, redesigned, or eliminated. In addition is a good way to rehearse how the screens move from a specific one to other ones.
Designing different dimension screens requires a functional distribution of their elements. To find the right position,
and dimensions may take many hours if we don't explore them with Low-Fi prototypes.
Tallawah is a word in a Jamaican dialect that means: strong and sturdy. The logo design aims to represent this idea and also use the alligator's shape since it is a  Jamaican emblematic beast.
Compare the original design of Tallawah magazine with the new  design shown above.
TALLAWAH magazine U/E
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TALLAWAH magazine U/E

Tallawah Magazine re-design is a project that strives to enhance the current web-blog of the Jamaican magazine. Tallawah is focus on the social l Read More

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