Founding Farmers | Branding & Identity

  • Grounded in Americana and tradition but modernized through its sense of humor and whimsy, this is an accurate reflection of Founding Farmers' food philosophy and dining atmosphere.
  • primary logo in B&W and color
  • secondary logo in B&W and color
  • multiple texture applications for the logo. the multiplicity of imagery is part of the overall identity, reflecting the multiplicity found in American culture.
  • business cards: one treatment where the rooster wears a chef's hat, exclusively for the culinary staff (i.e. executive chef), a second treatment with the rooster toasting a martini glass for the bar staff (i.e. chief mixologist) staff, and a third treatment for general use (i.e. general manager)
  • letterheads are printed on different types of paper to cement the idea of multiplicity and diversity
  • carrier folder design
  • style guide and graphic standards manual
  • recipe cards
  • recipe cards
  • recipe cards
  • postcards
  • postcards
  • pickling kit
  • pickling kit
  • take away bag and menus
  • menus (with reverse side shown)
  • take away bag