Drink Smart. Campaign designed to reach college students/young adults and get the serious message across about responsible alcohol use through fun illustrations that don't talk down or try to persuade through depressing imagery.
![campaign public service announcement alcohol drinking poster Direct mail](https://mir-s3-cdn-cf.behance.net/project_modules/disp/dbd98c1967753.560113ed286dc.jpg)
Drink Smart: Poster
![campaign public service announcement alcohol drinking poster Direct mail](https://mir-s3-cdn-cf.behance.net/project_modules/disp/e9ade21967771.5601129e48164.jpg)
Drink Smart: Newspaper Advertisement
![campaign public service announcement alcohol drinking poster Direct mail](https://mir-s3-cdn-cf.behance.net/project_modules/disp/dd90121967772.560112a045608.jpg)
Drink Smart: Bus Advertisement
![campaign public service announcement alcohol drinking poster Direct mail](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a889ff1967773.560113068b7b1.jpg)
Drink Smart: Direct Mail
![campaign public service announcement alcohol drinking poster Direct mail](https://mir-s3-cdn-cf.behance.net/project_modules/disp/ed2b6c1967795.560114097310d.jpg)
Drink Smart: Collection
![campaign public service announcement alcohol drinking poster Direct mail](https://mir-s3-cdn-cf.behance.net/project_modules/disp/164b891967796.560113072d805.jpg)
Drink Smart: Logo