NEXT 2016 Thesis Exhibition Branding: A comprehensive branding program for the NEXT 2016 Thesis Exhibition. The theme was collaborative collage. The word mark is a metaphor for restructuring and transition. Letterforms snap together to form the new Corcoran School. Deliverables include strategy, messaging, word mark, social media, banners, signage, murals, microsite, app, gallery guide, invitation, digital and print advertisements, merchandise, and a seating system which functions as free standing sculpture.
Creative Team: Corcoran Design Lab 2016
Design Director: Francheska Guerrero
Designers: Fred Lameck, Mark Delboy, Grace Boyle, Lucien Liz-Lepiorz
Photography: Denny Henry, Mark Delboy, Fred Lameck, Francheska Guerrero
Animation and Videography: Corcoran Design Lab 2016
Client: GW Corcoran School of the Arts and Design, Washington DC