From its logomark and website to day-of collateral, I created a comprehensive brand for Milwaukee Empty Bowls as a member of its marketing committee. I used a unique format for posters and postcards that stood out from typical collateral and remained within the technical parameters of a traditional press to control costs. Photos of attendees were used to reflect the grass-roots nature of the event and emotionally conveyed its purpose. I created templates so that my design partner on the committee and I could alternate production from one year to the next and maintain a consistent, easily recognizable brand.