Many big soda companies are trying to get into the growing trend of craft soda. However Reading Draft Soda is a local eastern Pennsylvania company that has been around for over 95 years. Its simple, authentic ingredients along with a unique brewing process makes it a confident brand that delivers a smooth satisfactory taste. My team and I created the persona of #smoothcarbonator to deliver smooth and confident pick up lines to its viewers. This integrated ad campaign features print, billboard, transit, and social media along with witty merchandise that reflects a sophisticated bar style theme where the soda does the talking.