The purpose of this project was to update PBS’ identity system to better position it in today’s media landscape. The logo is based on the themes of expansion and growth. These themes speak to the qualities and goals of PBS programming, which is to enrich, educate and entertain its audiences. Rippling forms represents the growth of the mind, an expansion of perspective and understanding, and PBS' progressive vision.
Stationery
Poster Series
Broadcast Schedule Display
Web
Environmental Application
Schedule Brochure
Mobile App
Apparel
Motion