IKI
grocery and general merchandise retail chain
There Good Quality Costs Less
In the permanent retail wars for the "better price", IKI retail chain decided to remind that they care about quality. Also.
New image campaign is presented through stories about "IKI Negotiator" – his quests both for the best quality and price.
New image campaign is presented through stories about "IKI Negotiator" – his quests both for the best quality and price.
The idea was build on two audience insights:
a - the condition of fruits and vegetables is the main indicator of store's attitude to quality;
b - most consumers cling on stereotype (at that time in LIthuania) that the best fruits and vegetables comes from Spain.
My contribution - creative direction and supervision of TVC production
TVC – Oranges
TVC – Grapes
TVC – Lettuce
TVC – Tomatoes
Prints
*Texts in lithuanian: "kaina" means "price", "kokybė" – "quality".
Credits
Agency - McCANN Vilnius
Brand - IKI
Client - UAB „Palink“
Brand - IKI
Client - UAB „Palink“
Topo Centras
electronics and household appliances retail chain
Winter happy hours promo
"Petraiciai Family are in a hurry [for happy hours]".
Maintaining the basic TC communication guidelines – cheerful, easy expression and demonstration the whole family (Petraičiai) as Topo Centras' buyers.
My contribution – ideation and TVC art direction
Winter sale promo
"All the Families are in a Hurry". The same basic brand communication guidelines – cheerful, easy expression and demonstration the whole family as Topo Centras buyers.
My contribution – idea, art direction
Credits
Agency – McCANN Vilnius
Brand – Topo Centras
Client – UAB "Topo grupė
Brand – Topo Centras
Client – UAB "Topo grupė
