Blues Alley Re-Brand | Design Studio II

  • Blues Alley Re-Brand | Design Studio II
    My Design Studio II class consisted of a semester long branding assignment. I created a re-brand for Blues Alley, the iconic DC jazz music venue. The re-brand included a new logo, brand guidelines, stationery, and various marketing materials. My biggest challenge was finding a way to celebrate and preserve the rich history of the venue while introducing a new "effortlessly cool" feeling.