How do you remind people that news from Ekstra Bladet always are fresh? 

A simple piece of creative shopper marketing that did quite a difference for Denmark's leading tabloid paper.

 

Agency: Ogilvy Denmark

Creative team: Michael Stokkeby and Jakob Staalby with the help of Jesper Isholm and Rasmus Høgdahl

Music: Composed and recorded by Supercharango.com in Buenos Aires