Get-the-look posts which allow a non-hardsell approach to the artists and their music, following a magazine-like direction.
Brand association is a huge opportunity to promote frontline artists such as Miley Cyrus, who was MAC's face then for their line of lip products supporting women with HIV, as well as Meghan Trainor as the new it girl of Clinique.
This editorial was curated upon the release of One Direction's "Night Changes" music video which featured the camera in the POV of the girl each band member is dating. So what to do if you are put in the shoes (pun intended) of their date? This editorial allows the audience to imagine what must-haves they might find handy during a date with One Direction and gives some item suggestions which are all locally available.
Mark Ronson not only created buzz with the sound of "Uptown Funk!" with Bruno Mars. The music video created impact that it has quickly transcended from overnight hit to iconic. The vintage wardrobe of Mars in the video was unforgettable, and the key items to create the look were featured in this editorial.
