• Helmut Krone was a noted art director who began his career during the height of the Creative Revolution in 1960s New York. His work in advertising spans several decades and includes the famous “Think Small” Volkswagen campaign, and he eventually was inducted into the Art Directors Club of New York’s Hall of Fame in 1979.

    Krone was a contrarian that constantly tried to produce work that stood out against the mainstream, and he emphasized unique never-seen-before creative solutions over personal style. Krone Magazine explores his design philosophy and highlights the graphic design principles and formal elements at play in his work.