MCDONALD’S HAS CANADIENS FANS HUG IT OUT WITH ZDENO CHARA
McDonald’s Canada recently set up shop outside of the Bell Centre in Montreal to catch fans
on their way into a Montreal Canadiens game and ask them what they’d do for a Big Mac.
on their way into a Montreal Canadiens game and ask them what they’d do for a Big Mac.
Then came the real challenge: would they hug Zdeno Chara, captain of the Canadiens’ arch rivals, the Boston Bruins?
The brand posed the question as a hypothetical before Chara appeared in the flesh, surprising the fans and offering up a real hug.
The brand posed the question as a hypothetical before Chara appeared in the flesh, surprising the fans and offering up a real hug.
1 prix - Créa 2017
Silver - Media Innovation awards
1 prix - Boomerang 2016
1 prix - Strat 2017
Agency: Cossette
Client: Mcdonald's
ECD: Antoine Bécotte
CD: Vicky Morin
AD: Simon Caspar & Antonin Brault-Guilleaume
CW: Marc-André Vigneault
Client: Mcdonald's
ECD: Antoine Bécotte
CD: Vicky Morin
AD: Simon Caspar & Antonin Brault-Guilleaume
CW: Marc-André Vigneault
Production: La Cavalerie
Director: Alexis Durand-Brault
Music: Cult Nation
Sound: Apollo
