"Edible Array" - A personalized and timely online grocery
![brand management Variable Data Printing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8641e736039473.570d26302dd9b.png)
![brand management Variable Data Printing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a3c7bc36039473.570d26302f2ee.png)
![brand management Variable Data Printing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/29e15836039473.570d26302ff7a.png)
![brand management Variable Data Printing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4fe8cc36039473.570d26302e2dc.png)
![brand management Variable Data Printing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5dc0e536039473.570d26302ec49.png)
For my GC 440 Commercial Printing Course, I was able to practice designing multiple collateral that maintained cohesive brand management. I started with a brand specification sheet for the overall brand look including fonts, colors, brand objective, and the logo. I also created one general brochure to advertise the company's services and how it works. I created 8 different booklets with variable data to appeal personally to the customers of the fictional brand. Finally, I created a brand story to discuss the overall process and the different mediums created within the project.