Sam Prowse's profile

A Better Way Branding

First Round: Branding Options
Here, I presented the client with 4 initial options to choose from for the organization's new fonts and colors.
Round 2: Final Branding Guidelines Created
The client chose Helvetica and Georgia for their fonts and chose the green-blue color scheme. I added black jack as a fun display font they could use in graphics. 
Stage 3: Logo Redesign
ABW's previous logo needed an update to a more realistic look. I took the concept and created this new logo below with mutliple color options for different uses. 
Stage 4: Site Redesign
Finally, I worked with one of ABW's current employees to create a redesign of the website. 
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A Better Way Branding
Published:

A Better Way Branding

A volunteer project in branding design for A Better Way NJ, a nonprofit organization which aims to help people re-entering society and at-risk yo Read More

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