PROBLEM
A new startup called Taskly announced that they were working on a new approach towards the project management software as a service industry (SaaS). Their intention is to produce an application (app) which is similar to Basecamp / Asana. This new app will have simplicity in mind to allow ease of use all the while allowing users to manage projects more efficiently. Along with the app, they will create a new landing page along with a pricing / sign up page for registering with the service.
OBJECTIVE
There are various competitors who have already established their position within the market share for this type of industry. Two of these (as previously mentioned) are Basecamp and Asana. Taskly aim to be part of this market and offer a competitive solution. Their solution needs to embrace features that others offer as well as bring new functionality that will benefit a business.
