Understand the decoration preferences for high-end brand in China. Translate the key user's preference into seasonal product line and inspire creative with visuals and CMF references.
/ define the 2016 collection features and product categories
/ interview with VIP customers in their house to find inspiration from them
/ co-create ideal products and visual style with users
/ generate a tool guide for the designers as reference document for the next season
// 4 months project -- visual lead, research assistant, CMF trends and forecasting //
Compare the customer's real house decors with ideal decors; adapt the product line and categories to fit the customer's requirements
Define the micro trends for decoration in Shanghai and Shenzhen and suggest moodboards for the future collection
