The internet of living things explores the ideas that we can create anything living through the use of technology, by using advanced technology to decode DNA. Transmiting the information and finally printing the organism. This led me to create a series of posters designed for the NHS which advertise the use of the internet of living things and the advancements which can help with human health and in particular organ donation.
The cogs aspect of the design is used to show technology is used in this process. I decided to use half a heart made from cogs and half a heart which portrayed a real human one, in order to show how this new technology would work, and in a way, not to frighten people with the futuristic methods.
A storyboard for a motion graphic which would be used for a tv advertisment, along with a voice over explaining statistics, or an online advertisement.
As an extension and to create a cohesive advertising campaign which involves the NHS as a whole, I redesigned the logo incorporating the use of the cogs which feature in the advertisment.
