The re-branding included a new logo, menu, coasters and gift cards. The logo was updated by using a similar shape from the original logo. The shape is from the sculpture featured on the top of every Winstead's location paired with a cleaner modified retro typeface for the logotype. Hues of the original colors were kept but brightened up to give new life to the brand. An icon system was created to recognize significant elements of the restaurant such as it’s Skyscraper milk shakes and vintage booths. These icons were used as patterning over the new menu, coasters and gift cards. Overall, giving Winstead’s a more modern feel while still holding onto it’s classic roots.
