My client here was an individual who was embarking on a personal coaching business. He was intrigued by the idea of infinite potential enabled when a person was paired with a good coach, and wanted a way to represent this pretty directly with a logo mark.
I ran with this and ended up adding a lot of detail to add a sort of realism to this twist on an infinite symbol. Unfortunately the client changed his mind about his business and the project was cut short.
Larger version of mark, with optional texture
Some of the 30+ alternate treatments
