A project that was a personal dream for an Executive Chef at the University of Maryland, Green Tidings was created to bring gourmet and sustainable food to students and staff served at a different location on the large campus each weekday. To reflect the fresh and local sourcing mission, I developed a wrap that combined a grungy/rustic word cloud containg catch words from the Chef's mission with graphics using a sense of motion. It is very recognizable at a distance compared to other university vehicles. The truck has become a very successful and popular lunch option for anyone on campus during the semester.